Posted December 2014 | By Isaac B
Despite it being one of the most powerful tools for website analysis on the market, it is still the case that many people forgo the use of Google Analytics on their website. Whilst this is not a direct problem, you’ll find that you are missing out on one of the very best website marketing services available to you. In this article, we’ll take a brief look at what Google Analytics is, the kind of data it provides, and how you can use it to boost your web presence.
Google Analytics is a suite of tools which you can incorporate in your own website extremely easily by dropping in a small section of code in your website. If that sounds complicated, don’t worry: it’s not, and Google have a whole section of their support pages dedicated to walking you through all the steps you’ll need to complete in order to get Google Analytics up and running. In no time at all, you’ll be presented with the Dashboard, and this is where the magic happens.
Google Analytics works by tracking as much and as varied information as possible to present you with a powerful, customisable dataset which you can use to make inform decisions about website design, content, and branding. Analytics displays such useful info as referrals - whether people are visiting your website from social referrals, like a Twitter or Facebook link, or if they’ve been linked from Google itself, bounce rates, and fantastically accurate geolocation information so that you can see exactly where the users of your website are based and target accordingly. It’s this kind of information that an internet marketing company will be looking for when it comes to making decisions about how best to approach an advertising campaign, or even more fundamental questions about changing the website to appeal to visitors from a certain area or who have been referred to from certain places.
By harnessing the power of Google Analytics, your website becomes more than just a place to host your content and services: it becomes a window into your client base itself. A powerful, feature-rich look into precisely who is interested in your website, where those people are based, how long that interest remains, and how they have come to find you. This kind of knowledge can be incredibly useful when embarking on, say, an advertising campaign. If you find that a lot of traffic is being referred to your website by Facebook, and that most of your website’s users are in London, you will likely see an even greater boom by purchasing targeted Facebook advertising in that region. The possibilities are truly endless, and some creative thinking can provide extraordinary results.
If Google Analytics is not integrated into your website, it really should be. There are no downsides to its use, it’s absolutely free, and it’s the most powerful analytics suite available on the market. As such, it should be part of any new web design, and you should be regularly checking the data and tweaking your website and strategies accordingly.
Offer ›› We are happy to guide you in setting up Google Analytics on your website so please get in touch today!
Why? because we want to help you AdControl as much as possible.
Read our September 2016 blog: WordPress Plugins And SEO Tips
Read our May 2016 blog: How SEO And Web Accessibility Crossover
Read our March 2016 blog: Inspirational Quotes To Spring Clean Your Mind
Read our February 2016 blog: What is SEO?
Read our January 2016 blog: iAdControl SEO Tool - Improve Your Website's Search Performance Today!
Read December 2015 blog: Choose Easy To Use Websites. Choose WordPress.
Read October and November 2015 blog: Free Webmaster Tools To Optimise Your Website
Read September 2015 blog: Screaming Frog, Hidden Panda!
Read August 2015 blog: Rank up the SEO algorithm with quality backlinks to your website
Read July 2015 blog: CAPTCHA - Human or Robot De Facto Standard Defective
Read June 2015 blog: How Meta Tags Do and Don't Impact SEO
Read May 2015 blog: What is Affiliate Marketing?
Read April 2015 blog: 7 Digital Marketing Mistakes to Avoid in 2015
Read March 2015 blog: The Importance of Information Architecture
Read February 2015 blog: The Future is Intentional: Semantic Search
Read January 2015 blog: Planning Your SEO Strategy for 2015
Read November 2014 blog: Top Ten Tips For Improving Search Engine Optimisation (SEO)
Read October 2014 blog: How we can improve the web and make it a better experience?
Read September 2014 blog: Why quality web content marketing is important?
Read August 2014 blog: Why businesses without a web presence are missing out?
Read July 2014 blog: Make your website work for your business
Read June 2014 blog: Why accessibility and usability matters with web design?