Need Web Startup Advice?
Get in touch today!

Menu
             
     

Make your website work for your business

Posted July 2014.



So you already have a website. It is nicely designed, has a good layout and seems to be appealing to those who stumble across it.

However, is it really reaching its potential? Is it bringing in the right kind of traffic that it should? At iAdControl, we believe that every website has the potential to rise to the top of SERPs, but the majority of websites fail because they neither have effective SEO or web analytics to improve on. This is why we are so committed to these two aspects of web design – you can have the best-looking website on the Internet but with no exposure it will just go unnoticed.

Promoting your website smartly

SEO is as alive as ever in 2014. Essentially correct Search Engine Optimisation is the key to the right people finding your website; the better optimised your website, the more chance there is of a user seeing it if they put a relevant search term into Google.

We can optimise and provide consultation on any web page to ensure that your website is optimised for search engine crawlers to find it and for users to access it. SEO these days needs to be done a lot smarter than before. It includes using long tail keywords for more specifically targeted visitors, keyword research to find out which keywords work for your website, and then incorporating this into your website for maximum exposure. Basically, utilising SEO is marketing that is done behind the scenes; it might not be flashy graphics and videos but it is highly effective.

"Over 2.6 billion local searches are performed monthly and that number grows more than 50% each year."
(Small Business Community, 2013).

Monitoring what works and what doesn’t

In addition to getting your website the exposure it needs for success, we also help to monitor your website analytics. This means installing Google Analytics on every page to keep a track of the number of visitors, where they are coming from, how long they stay there and what forms of advertising work.

There is no point in implementing a marketing campaign if you don’t keep track of it. With analytics you can plainly see what works and what doesn’t and then adapt and adjust your marketing and the techniques used to target traffic to reflect this. SEO is all well and good however without proper analysis of the data it generates then it won’t be at optimum effectiveness.

Web design isn’t just about art

Creating and maintaining a successful website doesn’t just consist of graphics and a well-laid out web page.

The behind the scenes work of incorporating SEO and then monitoring its success are just as important as having a website that is aesthetically pleasing to your visitors. We know this and that is why we are committed to SEO and monitoring website analytics in addition to providing social media integration for enhanced exposure.

If you want a website that works for you and your business then you need all these aspects combined; at iAdControl we know exactly how to implement this.


Offer ›› Get in touch for 1 hour free SEO Consultation.

Make your website work for you with SEO

PDF icon Download our Top 10 Tips For Improving Search Engine Optimisation (SEO).
Please download Adobe Reader to view the content (this link opens in a new window).




Read our September 2016 blog: WordPress Plugins And SEO Tips

Read our May 2016 blog: How SEO And Web Accessibility Crossover

Read our March 2016 blog: Inspirational Quotes To Spring Clean Your Mind

Read our February 2016 blog: What is SEO?

Read our January 2016 blog: iAdControl SEO Tool - Improve Your Website's Search Performance Today!

Read December 2015 blog: Choose Easy To Use Websites. Choose WordPress.

Read October and November 2015 blog: Free Webmaster Tools To Optimise Your Website

Read September 2015 blog: Screaming Frog, Hidden Panda!

Read August 2015 blog: Rank up the SEO algorithm with quality backlinks to your website

Read July 2015 blog: CAPTCHA - Human or Robot De Facto Standard Defective

Read June 2015 blog: How Meta Tags Do and Don't Impact SEO

Read May 2015 blog: What is Affiliate Marketing?

Read April 2015 blog: 7 Digital Marketing Mistakes to Avoid in 2015

Read March 2015 blog: The Importance of Information Architecture

Read February 2015 blog: The Future is Intentional: Semantic Search

Read January 2015 blog: Planning Your SEO Strategy for 2015

Read December 2014 blog: Let us help you integrate Google Analytics on your website

Read November 2014 blog: Top Ten Tips For Improving Search Engine Optimisation (SEO)

Read October 2014 blog: How we can improve the web and make it a better experience?

Read September 2014 blog: Why quality web content marketing is important?

Read August 2014 blog: Why businesses without a web presence are missing out?

Read June 2014 blog: Why accessibility and usability matters with web design?


↑ Back to the top

Let's Get Connected:


Twitter icon   Facebook icon   Google+ icon   LinkedIn icon   Tumblr icon   WordPress icon



PDF icon Top 10 Tips For Improving SEO
(Please download Adobe Reader to view the content).




This website conforms to W3C HTML5, CSS3 Web Standards,
WAI level A & Web Content Accessibility Guidelines 1.0.

HTML 5 validation logo   CSS 3 validation logo   Level A WCAG 1.0 logo



Grow your online business with organic search...

Organic Search Marketing is where you naturally position your website so that it will appear higher in the listings for certain keywords that your potential customers are searching for.




Digital Events  |  Sitemap  |  Accessibility  |  Cookies & Privacy Policy




iAdControl © 2017  |  All Rights Reserved.
iAdControl Limited is registered in England & Wales.