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Digital Marketing Resources

What is Search Engine Optimisation (SEO)?

SEO is the process of using specific online techniques and marketing strategies to obtain a higher placement on the list of results returned by search engines and thus increasing website visibility. These search listings are ranked in order of what the search engine considers most relevant to what the users are searching for.

100 Billion Google searches are done every month and around 88% of all web searches in the UK are made using Google, which is why our focus is on Google’s reputable search engine.

Our SEO Services also focuses on Google‘s organic search results as that is where over 60% of the traffic comes from. In addition, many web searchers don’t trust paid advertising results; therefore do not click on them.

SEO Services London

What do we mean by 'Grow your business organically'…?

Well, when it comes to search engines there are two main methods to get higher ranking on Search Engine Results Pages (SERPs). One method is organic search, where you naturally position your website so that it will appear higher in the results listings for certain keywords that your potential customers are searching for.

The other method is paid search, which are advertisements on the very top of the results page and on the right hand side displaying the Google Ads icon icon. This is where websites have paid Google for certain keywords and have set up their Ads. These results display when a user types a search query containing those particular keywords.

The search results image is an example of organic and paid search on the first page of Google for keywords 'Online Marketing Services London'. You can see iAdControl is forth in the organic listings. To maintain these listings is part of our intensive monthly SEO campaign.

SEO for beginners

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How search works?

10 SEO phrases translated to plain English

5 cost effective SEO tools for digital startups

Meta Tags: What are meta tags?

SEO KPIs: Top 5 KPIs for SEO campaigns

Search Guide: The ultimate student’s guide to search engines

Search Terms: What is organic and paid search engine results

Video Search: 10 ways to optimise your video for search

PDF iconPlease download Adobe Reader to view the below PDFs documents.

Google Support: SEO Starter Guide

iAdControl’s Top 10 Tips For Improving SEO

Website for beginners

HTML Tutorials: Learn to code HTML

Create: How to make a website?

Web Usability: Introduction to usability

Web Accessibility: A beginners guide to accessibility

Browser Statistics: Google Chrome tops 70% usage

Sitemap: Generate a quick sitemap

Secure Websites: How to switch from HTTP to HTTPS

Affiliate: What is Affiliate Marketing?

iAdControl Online Marketing Services London

14 Steps to Successful SEO slides

Matt Cutts on everything web, Head of Webspam at Google

Read our latest blogs...

September 2016: WordPress Plugins And SEO Tips

May 2016: How SEO And Web Accessibility Crossover

March 2016: Inspirational Quotes To Spring Clean Your Mind

February 2016: What is SEO?

January 2016: iAdControl SEO Tool - Improve Your Website's Search Performance Today!

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PDF icon Top 10 Tips For Improving SEO
(Please download Adobe Reader to view the content).

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Grow your online business with organic search...

Organic Search Marketing is where you naturally position your website so that it will appear higher in the listings for certain keywords that your potential customers are searching for.

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