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Digital Marketing Resources

What is Search Engine Optimisation (SEO)?

SEO is the process of using specific online techniques and marketing strategies to obtain a higher placement on the list of results returned by search engines and thus increasing website visibility. These search listings are ranked in order of what the search engine considers most relevant to what the users are searching for.

100 Billion Google searches are done every month and around 88% of all web searches in the UK are made using Google, which is why our focus is on Google’s reputable search engine.

Our SEO Services also focuses on Google‘s organic search results as that is where over 60% of the traffic comes from. In addition, many web searchers don’t trust paid advertising results; therefore do not click on them.

SEO Services London

What do we mean by 'Grow your business organically'…?

Well, when it comes to search engines there are two main methods to get higher ranking on Search Engine Results Pages (SERPs). One method is organic search, where you naturally position your website so that it will appear higher in the results listings for certain keywords that your potential customers are searching for.

The other method is paid search, which are advertisements on the very top of the results page and on the right hand side displaying the Google Ads icon icon. This is where websites have paid Google for certain keywords and have set up their Ads. These results display when a user types a search query containing those particular keywords.

The search results image is an example of organic and paid search on the first page of Google for keywords 'Online Marketing Services London'. You can see iAdControl is forth in the organic listings. To maintain these listings is part of our intensive monthly SEO campaign.


SEO For Beginners

Some of the links below open in a new window. iAdControl is not responsible for the content of external websites.

How search works?

10 SEO phrases translated

5 costeffective SEO tools for digital startups

What are meta tags?

Top 5 KPIs for SEO campaigns

The ultimate student’s guide to search engines

What is organic and paid search engine results

SEO Starter Guide

10 ways to optimise your video for search

Top 10 Tips For Improving SEO

SEO Strategies for 2018

PDF iconPlease download Adobe Reader to view the above PDFs documents.


Website For Beginners

How to make a website

Learn to code HTML

How to speed up WordPress

Introduction to usability

A beginners guide to accessibility

Generate a quick sitemap

Google Chrome tops 70% usage

How to switch from HTTP to HTTPS

What is Affiliate Marketing?


Please note the above suggested resources will be removed as we see fit.


iAdControl Online Marketing Services London

14 Steps to Successful SEO slides



Matt Cutts on everything web, Head of Webspam at Google



Digital Marketing Blogs...

WordPress Plugins And SEO Tips

How SEO And Web Accessibility Crossover


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PDF icon Top 10 Tips For Improving SEO
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Grow your online business with organic search...

Organic Search Marketing is where you naturally position your website so that it will appear higher in the listings for certain keywords that your potential customers are searching for.




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