Need Web Startup Advice?
Get in touch today!

Menu
             
     

How Meta Tags Do and Don't Impact SEO

Posted June 2015 | By Taylor Roberts



As you build a website from the ground up, there are seemingly endless layers to consider. The content that will actually be seen by visitors is, unsurprisingly, the most important layer of your site, but there is plenty of code that exists behind the scenes as well. Even if you don't consider yourself to be a programming pro, one set of hidden code that basically any webmaster can edit is known as metadata. A set of tags that were originally implemented into HTML code as a way of helping teach search engines about the content of your page, the importance of metadata has changed dramatically over the last several years. These tags still have the potential to affect your site's SEO rankings, but their impact isn't as black and white as it once was.

Here is a look at the three most basic meta tags to help you understand how to make the best use of them.

1. Title Tag

Website build and layers

The text that is displayed at the top of a browser window when viewing one of your web pages is known as the title tag. Currently the most important meta tag when it comes to SEO, the title tag also contains the text that search engines consider to be the name of your page (so it will be the title that shows up in search results). The way you craft your titles will impact search rankings, and you should try to include the most important keywords related to your page in the title tag. Though title tags can be long, it's a good idea to put the most important keywords up front so they don't get truncated in the search engine results. You should also remember that this is the one piece of metadata that laypeople viewing your page will see, so it should be a logical title rather than a nonsensical combination of various keywords.


2. Meta Description Tag

The meta description tag has fallen from grace to an extent over the last few years as well, but it still plays an important role. This tag allows you to type out a summary describing what each page on your site is about. Often, this text will then show up beneath the title of your page on search engine results to give searchers an idea what they will find if they click the link. Even though Google has said that it doesn't mine the meta description for keywords like it once did, this tag can still be the deciding factor that determines whether potential visitors choose your site from among thousands of search engine results. You should always try to put the effort into populating this tag with compelling content as you never know when it might convince someone to head to your site and learn more.


3. Meta Keywords Tag

A few years ago, the meta keywords tag was another of the most important pieces of metadata on any website. A compilation of various keywords that described the content of each page, this tag allowed early search engines to index sites and display relevant results. Unfortunately, webmasters realised that they could take advantage of the meta keyword tag by "stuffing" it with popular search terms that were actually completely unrelated to the topic of their site. After slowly drifting away from meta keyword tags as search engine technology developed, Google finally announced that its search results would no longer take these keywords into consideration at all. Instead, the search engine bots would crawl through the content actually found on each page to determine keywords. You can still choose to add them to your website, but they won't help your SEO as Matt Cutts explains in this video.


As technology continues to grow and evolve, the SEO value of metadata is likely to undergo more major changes, but understanding these three tags will help you decide how to best spend your time while you build your website today.

›› Read Our Top Ten Tips For Improving SEO





Read our September 2016 blog: WordPress Plugins And SEO Tips

Read our May 2016 blog: How SEO And Web Accessibility Crossover

Read our March 2016 blog: Inspirational Quotes To Spring Clean Your Mind

Read our February 2016 blog: What is SEO?

Read our January 2016 blog: iAdControl SEO Tool - Improve Your Website's Search Performance Today!

Read December 2015 blog: Choose Easy To Use Websites. Choose WordPress.

Read October and November 2015 blog: Free Webmaster Tools To Optimise Your Website

Read September 2015 blog: Screaming Frog, Hidden Panda!

Read August 2015 blog: Rank up the SEO algorithm with quality backlinks to your website

Read July 2015 blog: CAPTCHA - Human or Robot De Facto Standard Defective

Read May 2015 blog: What is Affiliate Marketing?

Read April 2015 blog: 7 Digital Marketing Mistakes to Avoid in 2015

Read March 2015 blog: The Importance of Information Architecture

Read February 2015 blog: The Future is Intentional: Semantic Search

Read January 2015 blog: Planning Your SEO Strategy for 2015

Read December 2014 blog: Let us help you integrate Google Analytics on your website

Read November 2014 blog: Top Ten Tips For Improving Search Engine Optimisation (SEO)

Read October 2014 blog: How we can improve the web and make it a better experience?

Read September 2014 blog: Why quality web content marketing is important?

Read August 2014 blog: Why businesses without a web presence are missing out?

Read July 2014 blog: Make your website work for your business

Read June 2014 blog: Why accessibility and usability matters with web design?


↑ Back to the top

Let's Get Connected:


Twitter icon   Facebook icon   Google+ icon   LinkedIn icon   Tumblr icon   WordPress icon



PDF icon Top 10 Tips For Improving SEO
(Please download Adobe Reader to view the content).




This website conforms to W3C HTML5, CSS3 Web Standards,
WAI level A & Web Content Accessibility Guidelines 1.0.

HTML 5 validation logo   CSS 3 validation logo   Level A WCAG 1.0 logo



Grow your online business with organic search...

Organic Search Marketing is where you naturally position your website so that it will appear higher in the listings for certain keywords that your potential customers are searching for.




Digital Events  |  Sitemap  |  Accessibility  |  Cookies & Privacy Policy




iAdControl © 2017  |  All Rights Reserved.
iAdControl Limited is registered in England & Wales.