Posted August 2015
Backlinks have been around since the late 1990s, that's almost like since Larry Page and his Co-founder Sergey Brin build the core of Google's algorithm. Search engine treats links as a vote for popularity; It simply means the more websites that are linking to you the more importance search engine will associate to your website. The search engine crawlers use complex algorithms to carry out nuanced evaluations of web pages based on links pointing to websites.
Link building itself is the process of acquiring or building quality relevant links to your website for better ranking on Search Engine Results Pages (SERPs). Links can also be earned when others are linking to your content. The links pointing to your web page is also known as inbound links.
Backlinks is the pillar of Search Engine Optimisation (SEO), it is a signal of trust and authority to search engines. There are two key ways that search engines use links;
Backlinks as a ranking factor enabled Google to dominate the search engine markets in 1990s. Google founder Larry Page also introduced PageRank, which Google used to gauge the quality of a web page based on the number of links pointing to a website.
When search engines crawl web pages, they extract the content of those web pages and index them (add them in their database) hence, they can decide which page can rank better than the other, they do not just look at the content of the page alone, they also consider the number of quality links pointing to that page from other websites, as well as numerous other on-page factors. This means the more high-quality websites that link to your website, the better your website will rank on SERPs.
Google PageRank was invented as a metric for measuring backlinks, it became a good signal for determining the quality of a page and it was effective for the fact it was based upon the thinking that a link could be seen as a signal for trust and a vote for confidence.
Google always update their algorithm in order to maintain the value of these metrics. Google's Penguin updates are one example, knowing what link building methods to use in order to stay within Google's rules will be discussed next.
When creating backlinks, it is important to be careful and to use techniques Google recommends to avoid being penalised and hinder your website's rankings. Below are some strategies that can work effectively in building Google friendly backlinks:
Write 'how to' articles
Writing a detailed interesting article on 'how to' on one topic or another will help you create a quality link. Articles with captivating images, explained with charts and graphs have the potential to get others to link to it.
Get links from social media
Social media can improve link building, it is important that you use this, some social media accounts actually bring quality links and traffic to your website. Also, keeping your social media up to date with valuable content is one of the social search ranking factors when it comes to the SEO algorithm.
Participate in forums
Participating in forums will give you opportunity to answer other people’s question and drop your link; you can actually establish yourself as an authority through this method.
Writing a quality eBook as a bonus for your readers will give you an opportunity to link back to your website. A shareable eBook provides you with an opportunity to build high-quality backlinks.
Here are some fundamental dos and don'ts as you proceed to build backlinks for your website.
Whitehat backlinks to go forth with:
Blackhat backlinks to avoid:
Building quality links is a good way to increase both your MozRank and domain authority. As you go about building your links, you may need to carry out link audits periodically using Google’s demote tools to remove harmful links, which will ensure your links are on Google's favourable path...
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