Need Web Startup Advice?
Get in touch today!

Menu
             
     

Rank Up The SEO Algorithm With Quality Backlinks To Your Website

Posted August 2015



What are backlinks?

Backlinks have been around since the late 1990s, that's almost like since Larry Page and his Co-founder Sergey Brin build the core of Google's algorithm. Search engine treats links as a vote for popularity; It simply means the more websites that are linking to you the more importance search engine will associate to your website. The search engine crawlers use complex algorithms to carry out nuanced evaluations of web pages based on links pointing to websites.

Link building itself is the process of acquiring or building quality relevant links to your website for better ranking on Search Engine Results Pages (SERPs). Links can also be earned when others are linking to your content. The links pointing to your web page is also known as inbound links.

Why backlinks are important for SEO?

Backlinks is the pillar of Search Engine Optimisation (SEO), it is a signal of trust and authority to search engines. There are two key ways that search engines use links;

  • Use it to discover new web pages.
  • Use to rank web pages on SERPs.

Backlinks as a ranking factor enabled Google to dominate the search engine markets in 1990s. Google founder Larry Page also introduced PageRank, which Google used to gauge the quality of a web page based on the number of links pointing to a website.

Backlinks Checks

So how does backlinks affect your website ranking?

When search engines crawl web pages, they extract the content of those web pages and index them (add them in their database) hence, they can decide which page can rank better than the other, they do not just look at the content of the page alone, they also consider the number of quality links pointing to that page from other websites, as well as numerous other on-page factors. This means the more high-quality websites that link to your website, the better your website will rank on SERPs.

Google PageRank was invented as a metric for measuring backlinks, it became a good signal for determining the quality of a page and it was effective for the fact it was based upon the thinking that a link could be seen as a signal for trust and a vote for confidence.

Google always update their algorithm in order to maintain the value of these metrics. Google's Penguin updates are one example, knowing what link building methods to use in order to stay within Google's rules will be discussed next.

Backlinks strategies and trends

When creating backlinks, it is important to be careful and to use techniques Google recommends to avoid being penalised and hinder your website's rankings. Below are some strategies that can work effectively in building Google friendly backlinks:

Write 'how to' articles
Writing a detailed interesting article on 'how to' on one topic or another will help you create a quality link. Articles with captivating images, explained with charts and graphs have the potential to get others to link to it.

Get links from social media
Social media can improve link building, it is important that you use this, some social media accounts actually bring quality links and traffic to your website. Also, keeping your social media up to date with valuable content is one of the social search ranking factors when it comes to the SEO algorithm.

Participate in forums
Participating in forums will give you opportunity to answer other people’s question and drop your link; you can actually establish yourself as an authority through this method.

Create eBooks
Writing a quality eBook as a bonus for your readers will give you an opportunity to link back to your website. A shareable eBook provides you with an opportunity to build high-quality backlinks.


Here are some fundamental dos and don'ts as you proceed to build backlinks for your website.

Whitehat backlinks to go forth with:

  • Content is king, therefore, create a quality content on your site that people will like to link to.
  • Search for quality sites, contact their owners and ask them to drop your link in their site.
  • Add your links to press releases and submit them to press release websites.
  • Concentrate on getting links from highly trusted sources, i.e. universities or government websites.


Blackhat backlinks to avoid:

  • Link exchanges and link wheels; they have short value and can get you penalised.
  • Paying for illegit links as they may come from a malicious site.
  • Spam comments.
  • Don't focus on quantity of links, rather focus on their quality.

Building quality links is a good way to increase both your MozRank and domain authority. As you go about building your links, you may need to carry out link audits periodically using Google’s demote tools to remove harmful links, which will ensure your links are on Google's favourable path...


Offer ›› We have a white hat link building service, a backlink checker and SEO audit tool. Please get in touch to start link building for your website today. Rank it up!




Read our September 2016 blog: WordPress Plugins And SEO Tips

Read our May 2016 blog: How SEO And Web Accessibility Crossover

Read our March 2016 blog: Inspirational Quotes To Spring Clean Your Mind

Read our February 2016 blog: What is SEO?

Read our January 2016 blog: iAdControl SEO Tool - Improve Your Website's Search Performance Today!

Read December 2015 blog: Choose Easy To Use Websites. Choose WordPress.

Read October and November 2015 blog: Free Webmaster Tools To Optimise Your Website

Read September 2015 blog: Screaming Frog, Hidden Panda!

Read July 2015 blog: CAPTCHA - Human or Robot De Facto Standard Defective

Read June 2015 blog: How Meta Tags Do and Don't Impact SEO

Read May 2015 blog: What is Affiliate Marketing?

Read April 2015 blog: 7 Digital Marketing Mistakes to Avoid in 2015

Read March 2015 blog: The Importance of Information Architecture

Read February 2015 blog: The Future is Intentional: Semantic Search

Read January 2015 blog: Planning Your SEO Strategy for 2015

Read December 2014 blog: Let us help you integrate Google Analytics on your website

Read November 2014 blog: Top Ten Tips For Improving Search Engine Optimisation (SEO)

Read October 2014 blog: How we can improve the web and make it a better experience?

Read September 2014 blog: Why quality web content marketing is important?

Read August 2014 blog: Why businesses without a web presence are missing out?

Read July 2014 blog: Make your website work for your business

Read June 2014 blog: Why accessibility and usability matters with web design?


↑ Back to the top

Let's Get Connected:


Twitter icon   Facebook icon   Google+ icon   LinkedIn icon   Tumblr icon   WordPress icon



PDF icon Top 10 Tips For Improving SEO
(Please download Adobe Reader to view the content).




This website conforms to W3C HTML5, CSS3 Web Standards,
WAI level A & Web Content Accessibility Guidelines 1.0.

HTML 5 validation logo   CSS 3 validation logo   Level A WCAG 1.0 logo



Grow your online business with organic search...

Organic Search Marketing is where you naturally position your website so that it will appear higher in the listings for certain keywords that your potential customers are searching for.




Digital Events  |  Sitemap  |  Accessibility  |  Cookies & Privacy Policy




iAdControl © 2017  |  All Rights Reserved.
iAdControl Limited is registered in England & Wales.