September 2016 | By iAdControl.com
WordPress is one of the most popular content management systems (CMS) available, and it's used to power millions of different types of websites. It has grown to be much more than just a simple blogging platform and is capable of powering a range of different functionality.
However, the default installation of WordPress isn't optimised for search engines. You will have to do some work to ensure that all pages are optimised. Here are a few plugins and tips to help improve your website's SEO ranking.
For SEO purposes, page titles and page file names allow search engines to understand the relevancy of your page with the initial part of the title having the most important keywords and phrases. The keywords should be made use of in the most natural and user-friendly manner.
The first thing you should do is to change your permalink settings. The default option creates a URL using the "Post ID."
Because the Post ID doesn't tell search engines what the page is about, it's much better to include keywords in the URL. Therefore, you should select the "Post name" option in the Settings > Permalinks menu in the WordPress interface.
You should also remove any stop words from your page file name URL, i.e. of, or, the, etc. This can be done either manually when creating a post or a page, or automatically by using a plugin. After removing the stop words and selecting Post name, you should be left with:
When publishing posts or pages, you cannot easily edit the meta tag information. Install a plugin such as Yoast SEO or All In One SEO to easily optimise the meta tags and various other useful SEO elements.
The title tag is important for SEO, and you should use your keywords for the title of your page or post. Most search engines no longer use the meta description as a way to rank websites. However, the meta description is used by most search engines to display a summary of your website in their search results. Therefore, it's important to write a description that will encourage potential visitors to click on the link to your website and for every page of your of your website.
The meta keywords tag, for instance, hasn't been used by search engines for many years. In some cases, using them can also lead to a penalty and do more harm than good.
Find out more about page title tags when it comes to SEO and website accessibility.
Page speed is an important factor for SEO because it's used directly as a ranking factor for search engines and can negatively affect visitor satisfaction. The slower the website, the higher the bounce rate. If your bounce rate is too high, it will also affect your SEO listings on Google.
There is also GZip Ninja Speed Compression plugin, which allows you to compress and GZip your website, in turn increasing your ranking.
Large images can slow down your website. Slow loading times will increase the bounce rate, which is also used to determine the rank of your website.
Ensure that you keep your file sizes as small as possible by saving images in the size you want them displayed on your website. Reducing images to web-friendly quality when saving, will ensure that file sizes are kept to a minimum.
You should also use combinations of your keywords in the file name and alt tags of your images. This helps both visitors and search engines to understand what your content is about. By using your keywords in the title and alt tags, your images will also show up in search results, which can also help to bring some traffic to your website. Alt tags can be easily updated in the Media Library by selecting individual images.
Duplicate content is bad for SEO, and WordPress is full of duplicate content that needs to be fixed. If you publish a post, a summary of that post will be published in a number of places, including author archives, category archives, date archives, and the homepage or blog listing page, which displays your latest posts.
Ensure that WordPress isn't duplicating your posts by using the excerpt for summaries of your posts instead of displaying a summary, which is taken directly from the beginning of your page or post. Use a plugin such as Yoast SEO to ensure that your archive pages are not indexed by search engines.
More to come, watch this space...
Read our May 2016 blog: How SEO And Web Accessibility Crossover
Read our March 2016 blog: Inspirational Quotes To Spring Clean Your Mind
Read our February 2016 blog: What is SEO?
Read January 2016 blog: iAdControl SEO Tool - Improve your website's search performance today!
Read December 2015 blog: Choose Easy To Use Websites. Choose WordPress.
Read October and November 2015 blog: Free Webmaster Tools To Optimise Your Website
Read September 2015 blog: Screaming Frog, Hidden Panda!
Read August 2015 blog: Rank up the SEO algorithm with quality backlinks to your website
Read July 2015 blog: CAPTCHA - Human or Robot De Facto Standard Defective
Read June 2015 blog: How Meta Tags Do and Don't Impact SEO
Read May 2015 blog: What is Affiliate Marketing?
Read April 2015 blog: 7 Digital Marketing Mistakes to Avoid in 2015
Read March 2015 blog: The Importance of Information Architecture
Read February 2015 blog: The Future is Intentional: Semantic Search
Read January 2015 blog: Planning Your SEO Strategy for 2015
Read December 2014 blog: Let us help you integrate Google Analytics on your website
Read November 2014 blog: Top Ten Tips For Improving Search Engine Optimisation (SEO)
Read October 2014 blog: How we can improve the web and make it a better experience?
Read September 2014 blog: Why quality web content marketing is important?
Read August 2014 blog: Why businesses without a web presence are missing out?
Read July 2014 blog: Make your website work for your business
Read June 2014 blog: Why accessibility and usability matters with web design?